Resources
Field notes and data for teams running events in Asia.
From the Rocketswag team on the ground in Singapore and Malaysia. Guides, numbers and lessons from the work itself.
Singapore's biggest events, ranked
By the attendance each organiser reported.
- 1Singapore FinTech Festival70,000+
- 2Food & Hospitality Asia~70,000
- 3Singapore Airshow65,000
- 4Tech Week Singapore38,000
- 5Singapore Maritime Week34,000+
Latest
Exhibiting at FHA 2027: Swag and Delivery Guide
FHA: Food & Hospitality Asia 2027 runs from 20 to 23 April at Singapore EXPO. The 2026 edition filled all ten halls, with more than 2,750 exhibitors and about 70,000 trade attendees from around 110 countries and regions, so buyers
Singapore’s Events Boom, in Numbers
Singapore’s business events industry is having a moment. Business-event visitors spent S$2.3 billion in 2025, 35% more than the year before, and more than a million of them flew in for meetings, conferences and trade shows in 2024. Nineteen events
Exhibiting at Singapore FinTech Festival 2026: Swag and Delivery Guide
Dates, order-by deadlines, the swag that works and how deliveries work at Singapore EXPO, for SFF 2026 exhibitors.
How CounterCraft built up a swag stock in Singapore in 15 days
CounterCraft’s team in Spain switched from ordering for one fair to keeping a swag stock in Singapore. 300 branded pieces were there 15 days after our first reply.
How 60 branded fans reached a PepsiCo guest in Singapore on deadline day
60 branded fans for a PepsiCo guest at a Singapore hotel, due on 5 October. Even with a mix-up at the front desk, they were waiting for her that afternoon.
How Stripe’s Australia team got 55 embroidered caps to its Singapore office
Stripe’s Australia and New Zealand team wanted 55 embroidered caps for the Singapore office while the design was still changing. They landed on the day asked for.
How Elgin International got 150 embossed notebooks to World Fuel Services in Singapore
UK agency Elgin International needed 150 embossed notebooks for World Fuel Services in Singapore, on a 30-day lead time. They arrived four days early.
How Litera got 600 branded pieces for its TechLaw.Fest booth in 15 days
Litera’s field marketing team in the UK had a TechLaw.Fest booth at Marina Bay Sands and 600 branded pieces to make. They reached the venue 15 days after our first reply.
Notes you can check
Every number links to the organisation that published it. Where we did the maths ourselves, we say so and show it.
Written by the people who source, brand and deliver the swag, with teams in Singapore and Malaysia.
Data pages are reviewed every quarter and whenever new official figures come out. Spot something old? Email swag@rocketswag.co.
Planning an event in APAC?
Tell us the event, the date and the venue. We usually reply within an hour.
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